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Tampa Website Design, SEO and Marketing Strategies

Marketing goals for your Florida business.


Every business is unique and that includes Bay Area Graphics & Marketing! We take the time to listen to your concerns. Developing your website or making recommendations about your SEO, SEM and internet marketing strategies for your Florida
website is what we do best. In a nutshell, suggesting to you how to make improvements in accordance with the SERPS and your budget with your long or short term goals in mind is our expertise.

Does Ranking Really Matter?

Studies on eye tracking prove that web searchers will almost always scan a search results page from top to bottom and left to right (for left to right languages) in an attempt to locate relevant results. Most anyone who performs any type of search, even on occasion recognizes the importance of placement on or near the top of the rankings.

Some searchers won't give "page 2" much thought if what they are searching for is on page one. Many savvy searchers recognize that page one results are often reserved for those with paid Google sponsored ads and recognize that just because a business is on page one, it doesn't mean that business is reputable, stable or offers the unique service for your particular needs. This applies to searchers on Google, Bing, Yahoo, MSN and DMOZ.

Hits to Sales (Conversions)

Consumers are intelligent and will find what they need even if they have to search beyond page "one." We've found that many Tampa Bay business owners are ranking on page one, yet, they are still not converting their hits (visits) to sales. This tells me that people are in fact comparison shoppers and it's not necessarily all about ranking---It's about content and accessibility. However, don't be mistaken, raking does matter and you should utilize a Tampa search engine optimization firm that will not only promote your site, but your image as well.


SEO (Search Engine Optimization) & Marketing

Standard SEO (search engine optimization) practices should not stand alone with regards to the success of your company's marketing strategies, it is nonetheless the single most important factor for placement and branding of your product or service.

If you look at how Google displays your site's content in a search result, you will see the title first, then your description. Anyone can do that effectively, but what about a call to action to your viewers? Proven marketing techniques must be used in conjunction with basic SEO (search engine optimization practices.) After all, the viewer can see that you are number one but the company in the number two position has a title and description that entices the viewer to click on their advertisement. Does Yours?

Tampa Internet website marketing & SEO firms can create campaigns that may in fact drive organic search results to individual web pages within a site however, quite often that includes utilizing paid advertising (pay per click and other website ads.) It's always better to develop high quality web pages to engage and persuade, paying special attention to technical issues that may keep search engines from crawling and indexing those sites play a huge role in and of itself. Setting up analytics programs to enable website owners to gauge their progress, and improving a website's conversion rate is recommended so that you can better understand what marketing works, and what doesn't.

Page Rank. Panda, Penguin

The number of visitors to your site is directly related to placement and you can't afford to be complacent in this area of website marketing in the Tampa area or any other locality. "Page rank" determination is thought to have over 250 different indicators, which means that DIY SEO and website marketing is generally futile. Because of the ever-changing technology (and rules of SEO & SERPs) marketing your website (Search engine optimization) will likely be an ongoing event and expense. This is why it's important to choose a website design and marketing company who is stable, reliable and affordable.

Let's Back That Up

Many new ranking factors have been introduced to the Google algorithm and older ranking factors like Page Rank have been downgraded in significance. The algorithm  of Google Panda for example, is run by Google on a regular basis. On April 24, 2012 the Google Penguin update was released, which affected about 3.1% of all English language internet search queries, highlighting the ongoing changes of search rankings.

On September 18, 2012, a Panda update was confirmed by Google who stated “Panda refresh is rolling out—expect some flux over the next few days. Fewer than 0.7% of queries noticeably affected" On January 22, 2016, another Panda Update began, affecting around 1/2% of English search queries.


So, What Can You Do?

Bay Area Graphics & Marketing offers a different approach to marketing and search engine optimization. Sure, we provide all of the usual SEO services such as copywriting, copyediting (fresh, relevant content) link building, blogging services, Social Media marketing and other various website design and internet marketing services necessary to your business. But, we also offer a variety of cross marketing services and products that are all too often ignored to aid in cross marketing your website and your business products or services.
Placement on the top of the search engines in no way guarantees "more sales" and good old fashion marketing strategies are still worth their weight in gold when combined with new techniques.


Bay Area Graphics & Marketing, Tampa
Click on any of our services below, get a quote or contact us directly at (813)778-9548 for prompt service.


   
Tampa web design pricing Choose from a variety of Graphic Design Services for Your
Tampa or Florida Business. 

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