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Welcome...
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SEO, Content
Provider
Studies on
eye tracking prove that web searchers will almost always scan a
search results page from top to bottom and left to right (for
left to right languages) in an attempt to locate relevant
results. Most anyone who performs any type of search, even on
occasion recognizes the importance of placement on or near the
top of the rankings.
Most of us won't give "page 2" much thought
if what you're looking for is on page 1.
The number visitors to your site is directly related to
placement and you can't afford to slack in this area of
marketing.
Although we feel that standard SEO practices should not stand
alone and hold all of the responsibility for your company
website's success, it is nonetheless important for placement and
branding of your product or service. Depending on the
specific marketing goals of your company, good content including
your company's top keywords should play a role in search
rankings. These days, keywords aren't as important however as
are well written webpage titles and descriptions. If you look at
how Google displays your site's content in a search result, you
will see title first, then your description. Anyone can do that
affectively, but what about a call to action? Proven marketing
techniques must be used in conjunction with basic SEO practices.
Wouldn't it be
grand if we could all just sit back and let our websites do the
work for us, while we bask in the sun? If that were the
case, we would all be doing it. Placement on the top of the
search engines in no way means more sales and good old fashion
marketing strategies are still worth their weight in gold.
Website content worth reading is never going to hurt your bottom
line, and providing readers with useful information about your service
or product is a plus for them.
A successful Internet website marketing campaign may in fact
drive organic search results to pages, however, quite often that
includes utilizing paid advertising (pay per click and other
website ads.) Developing high quality web pages to engage and
persuade, and special attention to technical issues that may
keep search engines from crawling and indexing those sites play
a huge role in and of itself. Setting up analytics programs to
enable site owners to gauge their progress, and improving a
site's conversion rate is also noted.
From Link-backs to blogging and simple feeder sites, Bay Area
Graphics & Marketing can provide you with fresh content and
provide linking that is specific to your industry. It's
important to provide links but links from non-relevant sites are fairly
useless. Link "farms" should be avoided at all costs and we feel
it's better to have none at all. But, the truth is that search
marketers receive a very small share of their traffic from
search engines. Instead, their main sources of traffic are links
from other websites.
Every business is unique so give us call at
(813) 948-1062. We'd be happy to listen to your concerns and
your goals for your business. We will promptly recommend
affordable strategies and improvements and in accordance with
your budget.
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